Recent Blog Posts
Outsourcing refers to engaging external workers to do jobs that would normally be done by your own staff. This is nothing new and in some industries such as construction and transport is generally the norm. However in recent years the practice has become far more widespread. Reasons include the need for specialized knowledge, cost savings, scalability and lack of available talent. The new challenge now is how do you manage this remote workforce.
It’s now been almost 18 months since I started Domani Digital and many people have asked how it is going. When I tell them about the growth, the great new clients, the success stories they inevitably stop me and say yeah that’s all fine but what about the whole work-life balance, remote workplace, flexible working environment stuff. Was it for real, was it too idealistic?
IT in the Cloud
by Andrew Tucker
Not every business has the necessary resources or expertise to run an in-house IT department efficiently and cost-effectively. Further, to properly run your internal IT department, in today’s fast moving market, it is critical to continually invest in latest equipment and knowledge development to support your core applications efficiently.
Is Your Web Writing Blinded By Love For Your Business?
By Simon Hillier
One of the reasons many business websites don't work as effectively as they should is because owners, or their internal designers/copywriters, view the site through rose-coloured glasses. When you are too close to a business it can sometimes be difficult to make objective calls on what customers really need from your online sales and information tool.
These days everyone is talking about work-like balance but is anything really changing?
Two years ago I would have believed the answer was no. I was running a successful business based in the Sydney CBD. Our 25 or so staff all travelled to the office each day. We worked 8:30 to 5:30 - reality was I left home at 6:30am to beat the traffic and didn't leave the office until 6:30pm. Yes, you guessed it - to avoid the traffic. Even so, I would leave the office full of energy and get home thirty kilometres later tired and irritable.
Tips to writing webpage titles that attract search engines and customers
By Simon Hillier
If you want to write copy that attracts search engines and readers to your website or blog there's no doubt that your headlines, subheads, keywords and hyperlinks will play a very important part in making it happen. However, that brilliant piece of search engine optimised copy can go to waste unless you spend some quality time working on the most neglected member of the web copywriting family - your page title.